Ariro

Vasanth Tamilselvan and Nishananthini (Nisha) Ramasamy are a husband-and-wife founder duo from Chennai, Tamil Nadu. Their story is deeply personal. Vasanth's Background: He holds a Master's degree in Social Work and previously founded Innovation Media Solution, a media technology company that was leased to a major media brand. This entrepreneurial experience gave him insights into building sustainable business models and scaling ventures. Nisha's Background: She completed her Bachelor's degree in Computer Science Engineering from Rajalakshmi Engineering College in Chennai, providing technical expertise for product development and operations.

Ariro manufactures eco-friendly, handcrafted wooden toys designed for infants and toddlers aged 0-3 years—the critical developmental window where sensory exploration, fine motor skills, and oral stimulation are essential. Material Science: All Ariro toys are made from Neem wood, an indigenous Indian hardwood with remarkable properties: Naturally antibacterial & antifungal: No harsh chemical treatments needed; the wood itself provides safety Non-toxic finish: All toys use food-grade coatings safe for babies to chew on Exceptional durability: Withstands months or years of use without degradation Sustainable: Neem is a rapidly renewable resource, aligning with environmental values Product Range — Over 100+ Products: At the time of the Shark Tank pitch, Ariro had already designed and produced over 100 distinct products, including: Tethers & Chewables (₹250-₹800) Safety-focused for teething infants Various shapes and textures for oral exploration Wooden Rattles & Shakers (₹300-₹1,200)