Beyond Snack, Dr. Jackfruit India Pvt. Ltd.

Manas Madhu is the kind of founder whose success feels simultaneously inevitable — given his relentless focus and clarity — and improbable, given where he started. Manas Madhu is a 36-year-old entrepreneur from Alappuzha, Kerala. He was interested in the outdoors since childhood. He realised the business opportunity after finding out that 40% of bananas get wasted from the farms. Sharktankindiaclub This statistic — that nearly half of India's banana production never reaches a consumer due to supply chain inefficiencies — was the commercial and social insight that anchored the entire Beyond Snack business model. As a first-generation entrepreneur with an MBA in Operations Management, Manas is responsible for the company's marketing and strategy.

Beyond Snack makes premium Kerala-style banana chips from Nendran bananas — a specific variety of plantain native to Kerala, known for its superior texture, starch content, and flavour profile — processed using a hygienic, standardised, no-hand-touch manufacturing process and available in modern, globally relevant flavour profiles. Kerala Banana Chips by Beyond Snack are healthy chips made from Nendran bananas. The manufacturing process is 'No Hand Touch' and completely hygienic. What makes this business unique is that the process is standardised. They are focused only on making Kerala-style banana chips, which makes them unique from Haldiram and Balaji who sell lots of other snacks. The chips are cholesterol-free, trans fat-free, and GMO-free, made with superior raw materials and cooked without artificial additives.