Bummer

Sulay Malav Lavsi is a young, driven entrepreneur from Ahmedabad whose entrepreneurial ambition traces back to his teenage years. He comes from a family with roots in the textile industry — a background that gave him early exposure to fabric, manufacturing, and the garment trade — but he wanted to build something distinctly his own, far removed from the conventional textile business. Sulay graduated with a Bachelor's degree in Business Administration from NMIMS (Narsee Monjee Institute of Management Studies) and then went on to complete a master's degree from the University of Southern California. Shark Tank Talk His time studying in the US gave him exposure to the global D2C brand ecosystem and access to brands and consumers that simply did not exist in the Indian market at the time.

Bummer is India's first digitally native, premium innerwear brand targeting millennials and Gen Z — offering ultra-soft, sustainably sourced MicroModal underwear and loungewear in bold colours, fun prints, and quirky designs. The brand's core philosophical statement is simple: the most intimate piece of clothing you wear deserves as much thought, quality, and personality as anything on the outside. Bummer's USP is set in three points: Fashionable. Affordable. Aspirational. In simple terms, it's fashionable innerwear at affordable prices building an aspirational brand.