JhaJi Store (JhaJi Achaar),Mithila Pickles and Chutneys Pvt. Ltd

The story of Kalpana Jha and Uma Jha is one of the most profoundly human entrepreneurial journeys to emerge from Shark Tank India. It is a story about two women in their 50s from a small Bihar town, with no prior business experience, who decided to build something from nothing — and succeeded spectacularly. Kalpana Jha registered her business at the age of 51 after her husband was preparing for retirement from his government job, and the COVID-19 pandemic had unfolded around them. Business Remedies She had spent her life as a homemaker — cooking, managing the household, and carrying forward the centuries-old pickle recipes of Mithilanchal that her mother and grandmother had passed down. Her 82-year-old mother was her recipe consultant.

JhaJi Store makes traditional, handcrafted, sun-dried pickles and chutneys (achaar) from the Mithilanchal region of Bihar — using authentic recipes passed down through generations, with zero artificial preservatives, zero artificial colours, and zero chemical additives. Their specialty: traditional homemade pickles, sun-dried in the most natural way without using any preservatives or chemicals. JhaJi Store The product range at the time of the pitch included mango, lemon, chilli, and garlic pickles. Since then the range has expanded dramatically to include stuffed mango achaar, stuffed red chilli, karonda mix, panchranga achaar (five vegetables — cauliflower, carrot, ginger, green chilli, and turnip), and other seasonal Mithilanchal specialities like sukhi vadis and makhana.