NOCD — No Carb Drink,Parent Company: Jouleshealth Enterprise Pvt. Ltd.

Siddharth Mishra and Vinay Kumar are childhood friends who had worked together in the same firm in the sales and marketing department. They started their journey from Bengaluru and are both marketing professionals. Siddharth Mishra serves as the CEO and is the public face of the venture. His professional background is rooted in FMCG sales and marketing, having worked with large organisations including HUL (Hindustan Unilever) and Hike Messenger. This commercial marketing pedigree gave him a sharp understanding of consumer behaviour, distribution channels, and brand positioning — skills that would prove invaluable in building a beverage startup from scratch.

NOCD — which the founders pronounced as "Knocked" — is a zero-carb, zero-sugar, low-calorie functional energy drink. The name itself is a play on "No Carbs Drink" and the founders also separately describe it as standing for "No Ordinary Caffeinated Drink," positioning the brand as both a health product and a lifestyle statement. NOCD is a nootropic brain stimulator that enhances memory, cognitive functioning, focus, and mood. Enriched with vitamins and BCAA (Branched Chain Amino Acids), NOCD is for people who want to adopt a fit and active lifestyle without being addicted to any drink, beverage, supplement, or tablet.