Head and Heart Legal Company Name: Innovative Mid Brain Optimization Institute Pvt. Ltd. (IMBO)

Gurnandan Singh is the Co-founder and Managing Director of Head and Heart. His wife Rajvinder Kaur is the other co-founder. The official name of the business is Innovative Mid Brain Optimization (IMBO), based in New Delhi. Gurnandan's professional life before this venture was entirely conventional. He had 27 years of experience in the Telecom Industry as an MBA executive. He was by every measure a corporate professional — educated, experienced, and settled in his career. Nothing in his background suggested he would one day become an entrepreneur pitching a brain-optimization technique on national television.

Head and Heart is an educational company that provides professional brain development courses to enhance mental capabilities. The company's core offering is based on what it describes as "brain optimization" — a technique it claims stimulates the midbrain (the section of the brain described as the bridge between the left and right hemispheres) to unlock enhanced cognitive abilities including memory, focus, creativity, concentration, and learning speed. The company claims that activating this bridge allows for the retrieval of information between the left and the right brain, which leads to more efficiency in learning and absorbing information. It also claims to bring out and strengthen characteristics such as creativity, memory, application skills, self-confidence, and the ability to concentrate.