Tagz Foods

Anish Basu Roy is the Co-founder and CEO of Tagz Foods. He holds an engineering degree and has over 13 years of experience in the food and beverage sector, having worked in sales and marketing roles at Nokia, Coca-Cola, and HealthifyMe across Asia. Before Tagz, he founded Shotang — a B2B e-commerce platform — and took an 18-month break after that venture before returning to the consumer brand space with a clear thesis. Sagar Bhalotia is the Co-founder and brings complementary expertise in product and business development. He has a B.Tech background and prior experience at Quikr, OYO, and HealthifyMe. Together, Anish and Sagar represented a seasoned founding duo — both ex-FMCG and consumer tech professionals who had seen India's snacking market from the inside and were convinced it was ripe for disruption.

Tagz Foods is India's first and only brand making popped potato chips — a completely new snacking category positioned between fried chips (unhealthy, tasty) and baked chips (less fat, usually bland). The brand's product line at the time of the pitch included 6 flavours of popped potato chips and 4 varieties of dips, with future plans to launch cookies and dark chocolate products.Unlike frying (which immerses the chip in oil) or baking (which uses dry heat), Tagz uses a proprietary high-temperature, high-pressure popping process. This physically expands the chip without requiring any frying oil, resulting in a product with 50% less fat, no cholesterol, no trans fat, no artificial preservatives, no palm oil, and no artificial flavours — marketed under the memorable tagline: "Never Fried, Never Baked."