Heart Up My Sleeves

Riya Khattar was a corporate HR professional who found herself staring at a closet full of clothes yet feeling she had nothing to wear. This relatable frustration led to a powerful idea — what if one could refresh an outfit without buying something entirely new? Riya Khattar is a young professional who was always passionate about fashion and styling. During the pandemic, when people took to various hobbies, Riya decided to build a startup around hers. While cleaning the closet, she stumbled upon the idea — a modern concept fit for transforming India, where every girl has the problem of not having enough clothes to wear or can't wear the same outfit twice.

Heart Up My Sleeves is a unique brand that aims at minimalism and sustainability using detachable statement sleeves. A modern concept fit for transforming India, the brand was started in the midst of the pandemic — literally while cleaning the closet. The core problem the brand solves is deeply relatable to every Indian woman: the feeling that despite a full wardrobe, there is "nothing to wear." Rather than encouraging more purchases, Heart Up My Sleeves offers a smarter, more sustainable solution — a single add-on accessory that can transform the appearance of any outfit, creating a completely new look without replacing anything.